New Gmc Vehicle, New GMC Truck Sturgeon Bay
2026 GMC Sierra 1500
*0%APR for up to 60 months ($16.67 for every $1000 borrowed). Must quality for financing through GMC financial. Some customers may not quality. Not available with lease and some other offers. While supplies last. Tax, title, license, and $479 service fee extra. Security deposit waived. See the dealer for complete details and vehicle qualifications. End 6/30/26 Vehicle may not appear as shown.
2026 GMC Sierra HD Denali
*4.9% APR for up to 48 months ($22.98 for every $1,000 borrowed). Must qualify for financing through GM Financial. Some customers may not qualify. Not available with lease and some other offers. While supplies last. Tax, title, license, and $479 service fees extra. Security deposit waived. See the dealer for complete details and vehicle qualifications. End 6/30/2026. Vehicle may not appear as shown.
2026 GMC Canyon Elevation
*3.9% APR for 60 months ($18.42 for every $1,000 borrowed).** Must be the current owner of 2012 model year or newer non-GM vehicles or a current lessee of a 2021 model year or newer non-GM vehicle for at least 30 days prior to new vehicle sale. ALL OFFERS must qualify for financing and deferred monthly payments through GM Financial. Tax, title, license, and $479 service fee extra. Security deposit waived. See the dealer for complete details. Offers end 6/30/2026.
5-Star service review
GMC TRUCK MONTH
0% APR FOR 5 YEARS for well-qualified buyers.1 OR 2026 GMC SIERRA HEAVY DUTY DENALI MODELS 4.9% APR FOR 48 MONTHS for well-qualified buyers.2
1. Monthly payment is $16.67 for every $1,000 you finance. Average example down payment is 10.3%. Must finance through GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/26. 2. Monthly payment is $22.98 for every $1,000 you finance. Average example down payment is 10.7%. Must finance through GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/26.
TRUCK MONTH 3.9% APR FOR 5 YEARS for well-qualified buyers.1 Plus, an additional $3,000 PURCHASE ALLOWANCE for current eligible non-GM owners/lessees.2 Plus, no monthly payments for 130 days.3
1. Monthly payment is $18.37 for every $1,000 you finance. Example down payment is 28.3%. Must finance through GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/26. 2. MUST BE A CURRENT OWNER OF A 2012 MODEL YEAR OR NEWER NON-GM VEHICLE OR A CURRENT LESSEE OF A 2021 MODEL YEAR OR NEWER NON-GM VEHICLE FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease and some other offers. Take new retail delivery by 6/30/26. 3. Deferred monthly payments for 130 days. Excludes residents of PA. Must finance with GM Financial. Some customers may not qualify. Down payment required at signing, if applicable. Finance charges accrue from date of financing. Not available with lease and some other offers. Take new retail delivery by 6/30/26.
OnStar One delivers the best in safety, control and entertainment
OnStar® plan, working electrical system, cell reception and GPS signal required. OnStar links to emergency services. Not all vehicles may transmit all crash data. Service coverage varies with conditions and location. Service availability, features and functionality vary by device and software version. Subject to user terms. See onstar.com for details and limitations.
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Welcome to Heiser GMC Sturgeon Bay

Thank you for making your way to Heiser GMC Sturgeon Bay, your certified dealer serving drivers throughout Sturgeon Bay and the surrounding areas. At our dealership, you'll find a solid selection of new vehicles for sale, as well as a carefully inspected lineup of pre-owned vehicles. We also have a well-connected finance center run by a qualified team of finance experts, who can help you get the right loan or lease in a quick, easy, and transparent manner.

Our commitment to our customers continues well beyond the date of purchase. We also have a professional team of technicians on hand with the skills and equipment to handle all manner of maintenance and repairs, as well as a full stock of authentic parts. Make your way to Heiser GMC Sturgeon Bay in Sturgeon Bay today for quality vehicles, a friendly team, and professional service at every step of the way. And if you have any questions for us, you can always get in touch at (920) 743-4461.

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Our Reviews

DealerRater Jun 11, 2026

Very courteous, thorough and easy to work with Al was very pleasant to work with and made things very easy.

DealerRater Jun 11, 2026

Lots more expensive than I thought it would be but great work. Great working with Al

Google Jun 6, 2026

Google Jun 6, 2026

Google Jun 5, 2026

DealerRater Jun 5, 2026

Slow service Took too long to get the parts and replace No rental was available

DealerRater Jun 5, 2026

Our car broke down on a Saturday while we were on vacation. Kaytlin and the parts manager went above and beyond to help us out

DealerRater Jun 4, 2026

Excellente - Thé very best 10 Stars Heiser is a breath of fresh air for Door County. Service is great! Sorry that is more than 8 words.

DealerRater Jun 3, 2026

Very professional and were able to take me right away with my vehicle. Great Service

DealerRater Jun 2, 2026

Great service No The quality of work and personal care was outstanding and above all expectations.

DealerRater Jun 1, 2026

Very very helpful and friendly and knowledgeable salesman. Walter answered all of my questions he was there for me any time of the day or night.

DealerRater Jun 1, 2026

Horrible service. Will not return. Service writers very rude. Had my part to fix my truck since February. Called end of May to see what was happening, why I hadn’t heard anything. Again was very rude

DealerRater May 31, 2026

Friendly. Fun. Fair. Helpful. The service was excellent. I can always count on them. Elite!!

Google May 30, 2026

DealerRater May 30, 2026

It's like a family reunion when I am there-I know most of the employees that have been there for awhile.

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Main (920) 743-4461 Parts (920) 743-4461 Sales (920) 743-4461 Service (920) 743-4461
632 Green Bay Rd
Sturgeon Bay, WI 54235
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632 Green Bay Rd, Sturgeon Bay, WI, 54235

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Heiser GMC Sturgeon Bay 44.8215, -87.3948.